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Emily Lim

In Touch

A Monthly Curated Newsletter

As humans, we often like to think we're right, even when we can be wrong at times. Many of us have the unconscious tendency to seek information that support our existing beliefs & disregard or undermine those that do not match ours. But doing so without awareness or questioning can have adverse effects in the way we think, make decisions & live our lives. Today, I'd like to share with you some potential consequences of confirmation bias & what we can do about them.

World’s richest man says highly intelligent people do this one thing

To Amazon billionaire and world’s richest man, Jeff Bezos, this phrase is extremely true. He believes one single trait distinguishes highly intelligent people from all over people: the ability to reassess and change their minds.

 
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Investing and the Danger of Confirmation Bias

Sound advice on how we should be aware of the dangers of confirmation bias in finances and how we can approach investing responsibly.

 
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Why you think you're right — even if you're wrong by Julia Galef

 
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I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
 
Emily Lim
 
 
 
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Testimonials and Referral Notes

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Jennifer Koh
Administration

Hi Everyone, I am very grateful to Emily for saving my life way back in 2010. I remembered on that fateful day I was feeling very sick and the GP ordered me to admit to A&E immediately, but not sure of which hospital to go to. I gave a call to Emily and she straight away drove to my office and picked me up. Before heading to SGH A&E, she insisted that I should have my lunch first. She accompanied me thru the registration at the A&E. Next thing I landed up in hospital for next 2 months. Doctor mentioned that I was saved in the nick of time as I didn't know I was critically ill. On that day, Emily liaised with my kids on where I was and arranged for them to visit me on the next day. I had since entrusted my children and myself in her care knowing that she will be ever ready to take care of me and my family. Thanks Emily! You are always so helpful and willing to go extra mile for others. You are awesome!

Chern Sueh Ping
Retiree

Hi Everyone, I am thankful to Emily who helped me find a TCM for my injury after a fall last April 2022. She came and fetched me to the TCM for treatment for at least twice. All my claims were successful. If you want to get a reliable agent, look for Emily!

Amy Lo
Financial Consultant, Prudential

Hi Everyone, My Director, Emily, is passionate about her work especially in helping her clients in anyway possible whenever her services are required. Her passion is one important factor that made me stayed with her for over 20 years. Not only she loves her clients, she also strive to help her consultants whenever possible. We can count on her to help out whenever we encounter issues with our work.

Lee Ler Yang
Student, Ngee Ann Polytechnic

Hi Everyone, Aunty Emily has always been around my family. Whenever we needed any clarification for our policies, she would always be available to answer our queries. My personal experience with aunty Emily is when she recommended a policy to my sisters and me. She painstakingly went through every detail of the alternatives and justified what’s best for us. What’s best for us, and not what’s most profitable for herself. When I expressed my interest in her business, she unselfishly brought me into her workplace and gave me advice on how I could go about achieving what I wish to be in the future. Aunty Emily is very generous in offering her help to my sisters and me, she supported me in my studies to ease the burden off my mother. I'm thankful for everything aunty Emily had done for my family and me. Aunty Emily, no words can express my gratitude to you, thank you for being around us, I’m grateful to have you as a mentor. Please continue to guide me along. Thank you.

Doreen Lau Ah Guat
Doing community work now

Hi Friends, Emily is caring and efficient who has empathy for her clients. She will go all the way out to help them. She is fast, efficient and very reliable. She is not only our financial consultant but our good family friend.

Jeremy and Catharine Lim
Scientist & Homemaker

Hi Everyone, Emily has served our parents faithfully ever since she started her career in this industry more than 30 years ago. We have been privileged to be under her care for the past few years. We have come across and been served by our fair share of 'financial consultants'. Emily really stands out with her honest sincerity and wealth of experience. She advises with our best interests at heart, prioritizing our needs rather than her personal agenda. As a veteran in the industry, we appreciate that she continues to keep up with the trends and competition - so her advice remains relevant to our changing needs. Her after-sales service is equally stellar and timely, often involving her going above and beyond what is required. A simple and recent example would be when she found out we were down with Covid. Emily immediately arranged to bring food, fresh coconuts and herbal medicines personally to our doorstep. Truly, Emily is more like a wise friend with practical advice we can turn to than a mere financial consultant going through the motions.