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Emily Lim

In Touch

A Monthly Curated Newsletter

From kaya toast in bed to kayaking at Sentosa — this Father's Day, we celebrate every Singapore dad who shows up, every single day.

The New Singapore Dad: Warmer, More Present, and Rewriting the Rules

A generation of Singaporean fathers is choosing guidance over discipline, hugs over silence, and presence over paycheques. Rice Media speaks to local dads on why they're doing things very differently from their own fathers.

 
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What It Really Takes to Be a Dad in Singapore Today

Focus on the Family Singapore spoke to nine local dads aged 37 to 61 — and what they shared about balancing work, family, and their own emotions paints an honest and inspiring picture of modern Singaporean fatherhood.

 
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How to be a great father | Warren Patten, Jr. | TEDxOrange Mound

 
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I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
 
Emily Lim
 
 
 
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Testimonials and Referral Notes

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Tracy Pang
Florist, Lavender Bliss

Hi Everyone, She is my insurance agent and she has all the insurance knowledge to answer all my questions. Also, she is always cheerful and very supportive of my online business. It's like a life mentor giving me guidance and encouragement with her experience and inspiration. Thank you Emily.

Lee Ler Yang
Student, Ngee Ann Polytechnic

Hi Everyone, Aunty Emily has always been around my family. Whenever we needed any clarification for our policies, she would always be available to answer our queries. My personal experience with aunty Emily is when she recommended a policy to my sisters and me. She painstakingly went through every detail of the alternatives and justified what’s best for us. What’s best for us, and not what’s most profitable for herself. When I expressed my interest in her business, she unselfishly brought me into her workplace and gave me advice on how I could go about achieving what I wish to be in the future. Aunty Emily is very generous in offering her help to my sisters and me, she supported me in my studies to ease the burden off my mother. I'm thankful for everything aunty Emily had done for my family and me. Aunty Emily, no words can express my gratitude to you, thank you for being around us, I’m grateful to have you as a mentor. Please continue to guide me along. Thank you.

Wendy Ong
Financial Consultant, Prudential

Hi Everyone, My director, Emily, is a dedicated and heartwarming superior. She is genuine in helping her agents and does it wholeheartedly without complains. Be it underwriting status or claims, just a word from us and she will go all out to seek answers for our queries. Emily’s vast experience in this industry makes her a great mentor to her agents. Her sincerity coupled with the amount & depth of attention that she give her clients are valuable traits that she passed down to us. Because of her strong emphasis on servicing, we naturally strive to be responsible consultants for our clients. Our job is not always smooth sailing as we have to constantly deal with rejections and sometimes difficult clients. However, with a supportive team and passionate leader, work becomes much more enjoyable!

Jeremy and Catharine Lim
Scientist & Homemaker

Hi Everyone, Emily has served our parents faithfully ever since she started her career in this industry more than 30 years ago. We have been privileged to be under her care for the past few years. We have come across and been served by our fair share of 'financial consultants'. Emily really stands out with her honest sincerity and wealth of experience. She advises with our best interests at heart, prioritizing our needs rather than her personal agenda. As a veteran in the industry, we appreciate that she continues to keep up with the trends and competition - so her advice remains relevant to our changing needs. Her after-sales service is equally stellar and timely, often involving her going above and beyond what is required. A simple and recent example would be when she found out we were down with Covid. Emily immediately arranged to bring food, fresh coconuts and herbal medicines personally to our doorstep. Truly, Emily is more like a wise friend with practical advice we can turn to than a mere financial consultant going through the motions.

Peter Teo
Financial Services Manager, Prudential

Hi Everyone, Emily has been there with me since the beginning. Till date I am already 15 years in the career, thus we have worked with each other for a long time. She has always inspired me with her generosity, letting me realized there is so much more in giving than taking. This attribute has helped me progress well in this career and thus I will say Emily has been an integral part in my growth. She has always been frank with the people she deals with and that helps a lot in shaping many of us who are under her watch. On a personal note, she cares about my family as well and not just the career and I appreciate a lot for this caring side of her. Looking forward to future interactions with Emily in the years ahead. Thanks Emily for being there for me all this while :)

Evelyn Lui Wan Theng
Clerical, Ngee Ann Polytechnic

Hi Everyone, I have a very good relationship with Emily. Her ever-ready helpful, kind & positive attitude has always provided me & my families’ members with her First Class service. I have decided to engage Emily as my financial planner cause I have witnessed how she will always go thru the extra-mile to assist all of my other families members especially from being there with them during those final moments till processing the claims. I truly appreciate the speed all my claims were processed so far especially when I had a fracture 3 years ago. Not forgetting the off-&-on TCM treatment claims for my lower back injury, incurred from a fall at home too. She also helped me with my travel baggage claims when my luggage was damaged at the airport on one of my holiday trips couple of years ago. Hence I strongly recommend Emily for your financial planning as she has me & my family best interest at heart.